On September 10, during GTI China Expo 2026 in Guangzhou, FuninVR officially launched its New Product Co-Development Lab.
As the global amusement and entertainment market continues to grow, creating products that truly meet market needs has become a shared priority across the industry. As a global XR entertainment and tourism solution provider, FuninVR has built a complete in-house technology ecosystem and delivered 6,000+ projects worldwide across theme parks, commercial complexes, tourism destinations, and more.To respond more closely to changing market needs, FuninVR is now taking co-development a step further through the New Product Co-Development Lab.
Driven by Market Needs. Built Together with Industry Partners.
The Lab is built around one core principle: let real market demand drive product development.By bringing together R&D teams and frontline operators, the Lab connects the entire process—from identifying market needs to testing and refining new products in real venues.
Unlike traditional product development models, the Lab introduces a more collaborative approach. New products will be tested in partner venues, where real user feedback and operational insights can directly inform product improvements.Through continuous testing and refinement, the goal is simple: to create better products that are truly made for the market.Real-world experience becomes the starting point for the next generation of product innovation.
Five Industry Leaders Join Forces to Shape What’s Next
The Lab has already brought together five leading partners from China and overseas, spanning venue development, operations, commercial and tourism integration, international market expansion, and global entertainment.Each partner brings deep expertise from their own field—from creating immersive experiences for younger audiences and operating real-world venues, to integrating entertainment with commercial and tourism destinations and expanding into global markets.
By bringing together expertise from different parts of the industry, the Lab creates a platform for practical collaboration, shared insight, and continuous innovation.The trust and expectations of our partners are also a powerful driving force for what comes next.
From the Market to the World
At its core, the New Product Co-Development Lab is about building better products through real market experience.Great products should not be developed in isolation. They should be tested in real venues, shaped by real users, and refined through real-world feedback.
With our partners on the ground, FuninVR will continue turning market insights into better, more competitive entertainment solutions.Together, we aim to bring proven products and high-quality entertainment experiences to markets around the world.
